You make a great record. You need great people to break it.
As radio and video playlists continue to shrink, publicity becomes
more and more key to drawing attention to new releases. Everyday
across the country writers scramble to make their deadlines.
There are boundless opportunities to promote an artist through
print and TV media, but you need someone with the clout and
experience to deliver on your team.
You need:
-Service all key media in a timely manner
-Draw on his carefully-cultivated relationships with the editors/publishers
of major newspapers & magazines
-Monitor and report to you on music news & current industry
events
-Draft press releases
-Effectively schedule media interviews & CD reviews in
accordance with your marketing plan
-Coordinate the distribution of promotional materials
-Coordinate tour publicity
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